The medium becomes the message. Where does your spot play? On CNN? Sports? Daytime, primetime, national, local, ROS, fixed, optimization, flighting, blitzing, GRP, recency. How do you keep it all straight?  You don't have to. We will.  We'll plan it, book it, buy it and track it. Working with a big agency or media buying service is like working with a big law firm. Unless you're the top billing client, chances are you're working with a junior partner who's learning on your dollar. Television media is a commodity. Supply and demand controls the rates and they change every quarter, sometimes every day, sometimes every phone call. So, what's the bottom line? RJ LAUREN specializes in TV advertising.