Commercial type by Industry
(The following spot cost averages do not include 20% agency mark-up or performers' union residuals.)
 |
Spot Cost
National :30's
|
Commercial Production Cost
|
Automobiles/Trucks/Motorcycles
|
$435k |
$20,000-$125,000
(for all categories including agency fees and all talent costs) |
| Auto Accessories/Supplies |
$380k |
| Beauty/Fashion/Cosmetics |
$282k |
| Gifts/Toys/Hobbies/Recreation |
$185k |
| Furniture/Appliances/Audio/Video |
$324k |
| Apparel/Clothing |
$274k |
| Banking/Financial/Insurance |
$587k |
| Consumer Svcs/Retail Stores |
$285k |
| Corp. Image/Media Promotion |
$166k |
| Travel/Vacation Destination |
$436k |
| Beer/Wine |
$199k |
| Soft Drinks/Snacks |
$442k |
| Retail /Fast Food Restaurants |
$323k |
Commercial Type by Format
(The following spot cost averages do not include 20% agency mark-up or performers' union residuals.)
|
Spot Cost
National :30's
|
Commercial Production Cost
|
| Monologue |
$167k |
$20,000-$125,000
(for all categories including agency fees and all talent costs) |
| Interview/Testimonial |
$141k |
| Tabletop/ECU Products/Food |
$196k |
| Multi-Sty Line/Vignettes |
$264k |
| Song /Dance |
$132k |
| Animation |
$228k |
| Special Effects |
$416k |
| Large Scale Product Performance |
$267k |
| Single Situation-V/O |
$179k |
| Single Situation-Dialogue |
$193k |